The system and practices used to capture, segment and act on customer data — visit history, preferences, contact details and lifetime value. In F&B, the CRM is what turns anonymous walk-ins into known customers you can re-engage.
In multi-outlet restaurant and F&B operations, crm (customer relationship management) is an essential component — directly affecting service speed, order accuracy and margin. See the related terms below to understand where it fits in the broader stack.
LOOP supports crm (customer relationship management) natively in its POS + KDS + inventory platform for Vietnamese F&B chains — no plugin or third-party integration required. It's one reason multi-outlet operators pick LOOP as their primary operations system.