TL;DR. Loyalty works when redemption is frictionless, points value is obvious, and the program rewards behaviour you actually want (second visit within 14 days). Tiered programs outperform pure points programs in F&B because status > discount.

Restaurant Loyalty & CRM — Beyond Stamp Cards

Last updated: 2026-05-09

Key facts

  • Repeat-visit lift. Tiered loyalty programs increase 90-day repeat visits by 22–35% vs. simple points programs in F&B.
  • Zalo opt-in. QR-to-Zalo Mini App opt-in converts 3–5x better than email signup for Vietnamese F&B venues.
  • Redemption friction. Programs requiring an app install lose 60–80% of would-be members at the door.

Frequently asked

Does LOOP support Zalo Mini App for loyalty?
Yes. LOOP issues membership QR codes that work inside Zalo Mini App, so customers join, earn and redeem without installing a separate app.