LTV (Lifetime Value)

Lifetime value is the total margin a diner generates across all their visits during their relationship with the brand. In SEA F&B, year-1 LTV at 34% second-visit retention is ~₫1.0M (3.6 visits × ₫280K ticket × 35% margin); at the 19% baseline, ~₫470K. The 2.1× gap is the economic case for closed-loop loyalty.

What is LTV (Lifetime Value) used for in F&B operations?

In multi-outlet restaurant and F&B operations, ltv (lifetime value) is an essential component — directly affecting service speed, order accuracy and margin. See the related terms below to understand where it fits in the broader stack.

How does LOOP support LTV (Lifetime Value)?

LOOP supports ltv (lifetime value) natively in its POS + KDS + inventory platform for Vietnamese F&B chains — no plugin or third-party integration required. It's one reason multi-outlet operators pick LOOP as their primary operations system.

Related terms

  • Second-visit retention — Second-visit retention is the share of first-time diners who return within a defined window (typically 14 days). On the Peko + LOOP merchant base, this runs 34% vs an F&B industry baseline of 19% (2026 anonymised dataset, opt-in cohort, excluding staff and aggregator orders). It is the single most LTV-predictive cohort metric in F&B.

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