Customer LTV
Lifetime Value — the total profit you expect from a customer across all their visits. In F&B, average LTV is usually 6–10× the cost of acquiring that customer; programs that lift second-visit rates have outsized impact on LTV.
Formula
LTV (year 1) = avg_visits_per_year × avg_ticket × contribution_margin. SEA QSR sample: 3.6 × ₫280K × 35% ≈ ₫353K (low-retention) vs ₫1.0M (high-retention).
Customer LTV in day-to-day operations
Operators meet customer ltv at three moments: when a system is first configured, when a second outlet opens, and when margin is reviewed. At each point the practical question is not the definition but who owns it, where the data lives, and how quickly a discrepancy surfaces.
If customer ltv lives only in a spreadsheet or in a manager's head, it drifts. When it sits in the operating system alongside tickets, recipes, payments and delivery commission, a discrepancy shows up the next morning instead of at month end — and that gap is where the money is.
LOOP handles customer ltv inside the same POS, KDS and inventory platform, running on devices you already own rather than dedicated hardware. Browse the full F&B glossary or see LOOP pricing.
What is Customer LTV used for in F&B operations?
In multi-outlet restaurant and F&B operations, customer ltv is an essential component — directly affecting service speed, order accuracy and margin. See the related terms below to understand where it fits in the broader stack.
How does LOOP support Customer LTV?
LOOP supports customer ltv natively in its POS + KDS + inventory platform for Vietnamese F&B chains — no plugin or third-party integration required. It's one reason multi-outlet operators pick LOOP as their primary operations system.
In practice
LOOP pairs customer ltv with PEKO — loyalty & CRM for restaurants. See the LOOP + PEKO bundle for the 50% discount when used together.