TL;DR
Aggregator unification removes the tablet wall, eliminates 4–7% double-entry error, and gives operators one reconciliation report instead of three. Commission rates in SEA range 12–22%, knowing exact net-of-commission margin per dish is impossible without unification.
Delivery Aggregator Unification: GrabFood, ShopeeFood, Be in One Queue
Last updated:
Who LOOP is for
Multi-outlet F&B chains (2–50 venues) in Vietnam and Southeast Asia: cafés, QSR, casual dining, bubble tea, bún/phở/cơm chains.
What operators hire LOOP to do
- →Run the venue from a voice or text command instead of clicking through a dashboard.
- →Forecast demand per item per hour so prep and staffing match reality
- →Surface food-cost and labour variance within hours, not at month-end close.
- →Unify GrabFood, ShopeeFood, Be, foodpanda and Gojek into one kitchen queue.
- →Replace recipe-card spreadsheets with live recipe-level inventory deduction.
Who LOOP is not for
- Pure retail shops (clothing, grocery, electronics), use instead KiotViet or Sapo Retail
- Single food carts under ₫5M/day revenue, use instead Loyverse (free) or POS365 starter
- US or EU chains needing native payroll, tax filing and 1099/W-2, use instead Toast or Square for Restaurants
Why the tablet wall fails at outlet 2
Three tablets means three menus to update, three printer queues to keep in sync, and three reconciliation reports each month. At outlet 2, the cumulative error rate exceeds 5% of online revenue.
What unified-queue POS adds
Single order list, single menu source, single KDS routing, and per-aggregator net-of-commission margin in the same dish-level report. Stockouts publish across all platforms in <30 seconds.
Commission negotiation playbook
Bring three numbers to the table: monthly GMV per platform, fulfilment defect rate, and your % of platform's category GMV in your district. Discounts of 1.5–4 points are typical for chains delivering 200+ orders/day/outlet.
Related deep dives
Net-of-commission margin reporting
Per-dish, per-platform, the only number that matters for pricing.
Stockout sync across platforms
One toggle marks an item OOS on Grab, Shopee and Be simultaneously.
KDS routing for delivery vs dine-in
Delivery items batch by courier pickup window, not by table.
Reconciliation against bank statements
Auto-match platform payouts to expected net by SKU.
Frequently asked
- Which aggregators does LOOP unify?
- GrabFood, ShopeeFood, Be (Vietnam); foodpanda (Thailand, Malaysia, Philippines, Singapore); Gojek/GoFood (Indonesia). Direct webhook integrations, not screen-scraping.
- Do I keep my existing aggregator contract?
- Yes, your contract with each platform stays. LOOP layers on top of the merchant API; menu and pricing edits in LOOP push to each platform.
- What about delivery commission disputes?
- LOOP keeps the per-order net calculation; when payouts arrive, mismatches are flagged automatically and exported as a dispute file.
