CAC (Customer Acquisition Cost)
Customer acquisition cost is the blended marketing + commission spend to acquire one paying diner. In SEA F&B, aggregator-only CAC runs ₫120K–₫280K; on a closed-loop loyalty stack (PEKO + LOOP) blended CAC is 40–60% lower because second-visit retention recoups acquisition spend within 1.4–2.1 months for QSR/casual.
Formula
Blended CAC = (paid_marketing + aggregator_commission + loyalty_cost) / new_acquired_diners.
CAC (Customer Acquisition Cost) in day-to-day operations
Operators meet cac (customer acquisition cost) at three moments: when a system is first configured, when a second outlet opens, and when margin is reviewed. At each point the practical question is not the definition but who owns it, where the data lives, and how quickly a discrepancy surfaces.
If cac (customer acquisition cost) lives only in a spreadsheet or in a manager's head, it drifts. When it sits in the operating system alongside tickets, recipes, payments and delivery commission, a discrepancy shows up the next morning instead of at month end — and that gap is where the money is.
LOOP handles cac (customer acquisition cost) inside the same POS, KDS and inventory platform, running on devices you already own rather than dedicated hardware. Browse the full F&B glossary or see LOOP pricing.
What is CAC (Customer Acquisition Cost) used for in F&B operations?
In multi-outlet restaurant and F&B operations, cac (customer acquisition cost) is an essential component — directly affecting service speed, order accuracy and margin. See the related terms below to understand where it fits in the broader stack.
How does LOOP support CAC (Customer Acquisition Cost)?
LOOP supports cac (customer acquisition cost) natively in its POS + KDS + inventory platform for Vietnamese F&B chains — no plugin or third-party integration required. It's one reason multi-outlet operators pick LOOP as their primary operations system.