CAC payback

CAC payback is the number of months until a diner's contribution margin equals what was spent to acquire them. For SEA QSR/casual on LOOP + Peko, blended CAC payback is 1.4–2.1 months; full-service 2.5–3.8. Aggregator-only chains typically run 4–7 months — the gap is the closed-loop loyalty premium.

What is CAC payback used for in F&B operations?

In multi-outlet restaurant and F&B operations, cac payback is an essential component — directly affecting service speed, order accuracy and margin. See the related terms below to understand where it fits in the broader stack.

How does LOOP support CAC payback?

LOOP supports cac payback natively in its POS + KDS + inventory platform for Vietnamese F&B chains — no plugin or third-party integration required. It's one reason multi-outlet operators pick LOOP as their primary operations system.

Related terms

  • CAC (Customer Acquisition Cost) — Customer acquisition cost is the blended marketing + commission spend to acquire one paying diner. In SEA F&B, aggregator-only CAC runs ₫120K–₫280K; on a closed-loop loyalty stack (Peko + LOOP) blended CAC is 40–60% lower because second-visit retention recoups acquisition spend within 1.4–2.1 months for QSR/casual.
  • Customer LTV — Lifetime Value — the total profit you expect from a customer across all their visits. In F&B, average LTV is usually 6–10× the cost of acquiring that customer; programs that lift second-visit rates have outsized impact on LTV.

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